Google AdWords for Beginners | BTalk Australia
By Phil Dobbie | October 19, 2009
BNET Australia Contributors
Aussie Rules
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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AdWords - we use it too!
(Episode 354; 16minutes 10) AdWords is the tool that makes Google wealthy. The reason for its success is, perhaps, that for many people it works. Drew Davies says 70% of customers for his company On Tap Beverages come from a combination of AdWords and Search Engine Optimisation.
On today’s BTalk we ask Will Easton, the small business evangelist at Google, how to get the most out of AdWords, what a quality score is and how to get involved with Google Maps?
If you want to give it a try BTalk listeners can get started with $75 credit at http://www.google.com/freetrial09.
You can also learn more at the Google Conversion University.
Subscribe to BTalk Australia on iTunes.
