Don't Sell Long-Term Dreams to Short-Term Thinkers | BTalk Australia
BNET Australia Contributors
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Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
Brett Martin
(Episode 356; 14 minutes 47) Marketers might be wasting money if they don’t understand the outlook of their prospective customers. Professor Brett Martin, from Queensland University of Technology’s School of Advertising, Marketing & Public Relations, says people respond differently to messages depending on whether they are future-oriented planners or those people who live in the moment and think short-term.
He published the results of a study of 882 consumers in a recent edition of the Journal of Advertising. Hear the outcomes of the research in this edition of BTalk Australia.
Does your company consider these differences in its marketing activity? Leave your comments in the Talkback section at the end of this post.
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