Advice on Advertising | BTalk Australia
BNET Australia Contributors
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BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
(7min 18) Economic downturn or not, you still have to advertise. You just might want to be a bit more careful about what you say and where you say it.
Today on BTalk Australia Phil Dobbie looks back at some of the advertising discussions from last year. We hear from:
- Bruce Potter, Creative Director at Streetwise Advertising
- Scott Drummond, editor at Marketingmag.com.au
- Greg Allardice from Media Futures
- Paul Fisher, CEO of the Interactive Advertising Bureau of Australia
Add comments in the Talkback section at the end of this post.
Hear these interviews in full in previous editions of BTalk Australia:
Retail Advertising Made Simple | BTalk Australia
Is it RIP for the TVC? | BTalk Australia
The Fine Art of Media Planning | BTalk Australia
Is Online Advertising Recession Proof? | BTalk Australia
Crunch Time for Online | BTalk Australia
