Write it in a White Paper | BTalk Australia
By Phil Dobbie | September 28, 2009
BNET Australia Contributors
Aussie Rules
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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Michael Stelzner
(Episode 340; 12 minutes 14) White papers are no longer just turgid technical documents. Today they cover a wide variety of subjects, providing an opportunity for businesses to help establish their expertise and lead potential customers towards a sales decision.
Michael Stelzner, the author of “Writing White Papers” says a good white paper can help your business stand out among legions of marketing pieces.
In today’s BTalk Australia find out what makes a good white paper, how to promote it and how can it help to create new leads for your business.
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