Great interview, thank you. I particularly like the bit about confirmation bias rather than people simply letting the data tell them the answer.
There is a need for some of this thinking in the output of a number of macroeconomists' output, where they have started talking about past mistakes of over-assuming that people were behaving rationally and starting to assume that they behave irrationally. No guys, you are looking at rationality from your own angle and overlooking how highly individual and contextual it is. Go and find the incentive that is making the person behave in that way, and you can uncover their rationality.
Why People Don't Behave The Way They Should | BTalk Australia
By Phil Dobbie | November 30, 2009
BNET Australia Contributors
Aussie Rules
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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Dicken Doe
(Episode 384; 13 minutes 17) Many business decisions are based on asking customers how they intend to behave. Or they’re made from conclusions based on whatever data is available for analysis.
Dicken Doe from Beyond Analysis says a lot of the time people can draw the wrong inference from partial information or ineffective methodologies. He says it’s important to look at what customers are actually doing. It might lead you to question how you use some conventional techniques, like customer segmentation and catchment area analysis.
In today’s BTalk Australia podcast you’ll hear why catchment areas work particularly badly in Wales and why a travel agency in Sydney’s wealthier suburbs could be a bad idea.
We’ll discover why some of your assumptions about customers’ predictive behaviour might be plain wrong and find out why is this happening?
Have you got other examples of conclusions that turned out to be wrong? Add them to the Talkback section at the end of this post.
Subscribe to BTalk Australia on iTunes.
Talkback 1 Talkback
RE: Why People Don't Behave The Way They Should | BTalk Australia
Major Gripe
12/01/2009 08:51 AM
