Why Blog? | BTalk Australia

By Phil Dobbie | September 15, 2009

BNET Australia Contributors

Aussie Rules

Biography

BNET Australia Contributors

BNET Australia Contributors
Phil Dobbie has a wealth of radio and business experience. In his BTalk Australia podcast, he provides a lively and insightful view on business issues.
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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Rohit Bhargava

Rohit Bhargava

(Episode 331; 13 minutes 30) Rohit Bhargava’s Influential Marketing Blog is one of the top 50 marketing blogs in the world, ranked by Adage. By day he is founding member of Ogilvy’s 360 Digital Influence team. He has also the author of Personality Not Included, a book explaining how personality is the key to success in today’s business world.

So is a blog a part of building a brand these days? Phil Dobbie asks Rohit what the role of a blog is for a business, how he managed to develop such a substantial following and what others can learn from his success.

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