What's So Good About You?

By Robert Gerrish | October 2, 2008

BNET Australia Contributors

Aussie Rules

Biography

BNET Australia Contributors

BNET Australia Contributors
Phil Dobbie has a wealth of radio and business experience. In his BTalk Australia podcast, he provides a lively and insightful view on business issues.
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.

Now, before you start reciting the blurb on your homepage about benefits, deliverables and all that customer-focused stuff, I suggest you take a different approach.

Imagine an ABC researcher is talking to people around you, because you’re being considered as the subject for a profile on Australian Story (Channel 2, Monday nights, check your local guide for details).

Bear in mind that such documentaries are interested in what you do over and above what is expected of you.

It’s less about measurable results and more about experiential impact.

For our businesses to grow we need to create a genuine reason for others to talk about us.

The good feeling created by a small, sincere action can do much more than a set of Hollywood teeth and a firm handshake.

Your assignment for next week is to appoint yourself as an inner-researcher, and keep a note of your observations.

Maybe see you on telly soon?

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