The Assassin Analogy | BTalk Australia
By Phil Dobbie | July 5, 2009
BNET Australia Contributors
Aussie Rules
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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(Episode 279; 16 minutes 29) Many technical people believe that sales people are nothing more than hired guns, out to convince customers to buy what they don’t want. Yet many businesses rely on technical people to help in the sales process, either because there isn’t a dedicated sales team or to provide subject matter expertise to clients.
Stuart Ayling from Marketing Nous says the attitude could be costing you lost business. In today’s BTalk Australia he also provides Phil Dobbie with six management actions that can improve the sales focus for a technical business.
Read more in Stuart’s paper on The Assassin Analogy.
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