Success at What Price? | BTalk Australia
By Phil Dobbie | June 25, 2008
BNET Australia Contributors
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BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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Prices should be set at what customers are willing to pay based on the benefits your products or services provide. This “value-based” approach to pricing will produce higher profits than the old-fashioned cost-plus approach.
That’s the view of Ron Wood of Pricing Insight who talks to Phil Dobbie about getting your price right. He explains how you can arrive at the optimum price through “voice of customer” research, understanding the elasticity of your product category and by learning from your competitors’ price experimentation.
Click on “Play” above to hear the podcast.
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