Retail Advertising Made Simple | BTalk Australia
By Phil Dobbie | June 29, 2008
BNET Australia Contributors
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BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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For a strong retail advertisement you need to distil your offer to a single message that promises something for the customer.
Phil Dobbie talks to Bruce Potter, Creative Director at Streetwise Advertising (part of the AdCorp group) about these and other elements that make a successful ad. Bruce suggests that simplicity and brevity is the key to successful advertising designed, as he puts it, to appeal to people with the attention span of gnats.
Click on “Play” above to hear the podcast.
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