Prepaid Cards Are a Gift For Retailers | BTalk
By Phil Dobbie | February 28, 2010
Aussie Rules
BNET Australia Contributors
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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Carl Clump
(Episode 444; 9 minutes 34) The Australian gift card market is set to double to $5 billion in just a few years, replicating the high growth experienced recently in the US and UK.
Carl Clump, CEO of Retail Decisions, explains the reasons behind this growth in today’s BTalk. It’s an interesting progression from the pay later mentality of the credit card and the pay now approach of the debit card.
So what are the benefits to the retailer and how can you use a gift card to grow your business? And what are the risks? One of them is fraud. As Carl says, for a criminal it’s the next best thing to stealing cash.
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