Online But Way Behind | BTalk
Aussie Rules
BNET Australia Contributors
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
Phil Harpur
(Episode 545; 9 minutes 28) The latest analysis from consulting company Frost & Sullivan shows that, when it comes to the adoption of eCommerce, Australia continues to lag behind the US and UK markets by three years. High domestic postage costs and a smaller population are a couple of factors driving the slow rate of growth down-under, but it also shows there are opportunities for companies to develop more business online, particularly when we consider that many people are buying online from overseas sites.
Frost & Sullivan estimates total consumer e-commerce expenditure in the 2010 calendar year (excluding online services such online ticketing and events, travel, music downloads and financial services) will reach $12 billion. That’s just 3 percent of total domestic retail sales. They’re forecasting moderate annual growth of just 10 percent over the next four years.
I ask Phil Harpur, Senior Research Manager at Frost & Sullivan, what other factors might be driving this slow take-up, and what you need to do to secure your place in the eCommerce marketplace.
