Marketing to Mums | BTalk Australia
BNET Australia Contributors
Aussie Rules
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
(15min 59) Have you noticed how mothers are everywhere these days? That’s because Australia has been through a bit of a baby boom over recent years. For a woman it is the most significant transition in lifestyle they are ever likely to make. That means you have to promote your products to them in a different way.
In today’s BTalk Australia Phil Dobbie talks to Justine Clements, a senior partner at the Ideas Group, about the changing aspirations of Aussie mothers. Have marketers kept up to date with the way they communicate with this significant proportion of the population?
As an added bonus today’s podcast comes with a free recipe for Pot Pie, courtesy of 4ingredients. That’s dinner tonight sorted then!
Add your thoughts (no recipes thanks) in the Talkback section at the end of this post.
Subscribe to BTalk Australia on iTunes.
