Marketing Through Online Social Networks | BTalk Australia

By Phil Dobbie | September 10, 2008

BNET Australia Contributors

Aussie Rules

Biography

BNET Australia Contributors

BNET Australia Contributors
Phil Dobbie has a wealth of radio and business experience. In his BTalk Australia podcast, he provides a lively and insightful view on business issues.
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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(13min 55) The web has created a myriad of new key influencers who can help get the word out about your products or services, but is influencing these influencers worth the effort?

On today’s BTalk Australia Phil Dobbie talks to social network strategist Laurel Papworth, who suggests there are risks for those who choose not engage through online social networks.

What do you think? Add your toughts to the Talkback section at the end of this post.

See also:
Cracking The Social Media Nut Takes Nous
Some Social Networks May Never Support Brand Advertising, IDC Finds
Social Networking 101
Open Yourself Up to Web 2.0 | BTalk Australia
Corporate Blogs and the Law | BTalk Australia

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Talkback 1 Talkback

RE: Marketing Through Online Social Networks | BTalk Australia
that type of marketing can be effective only of we add new idea like changing positions of the banners or creating new banner style in the sake of attracting customer's interest.
Hosam Adel
Pharmacist
ZDNet Gravatar
hosamabolez
09/12/2008 03:30 AM

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