As usual, Phil Dobbie is timely in raising the issue of
the value of an Olympic champion to a potential
sponsor.
Such champions can bear a great message for a
sponsor, and I continue to be amazed than no-one
took Petria Thomas on to carry their message. If there
ever was a person who personified grit, determination
and focus, especially in the hard times, that person is
Thomas.
She could have been the personification of the
workwear brand message "any tougher and they'd
rust"!
Let's hope some visionary marketers can work to
leverage Olympic champions' attributes along those
lines
JV from l'Attitude in Cairns
In my mind one of the greatest failures of Australian
sponsorship
Is There Gold at the End of the Olympics? | BTalk Australia
By Phil Dobbie | August 26, 2008
BNET Australia Contributors
Aussie Rules
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
Loading...
(7min 41) The Olympics are over and new sports stars are born. Does that mean corporate Australia will be vying for multi-million dollar sponsorship deals of our gold medalists?
Today on BTalk Australia Phil Dobbie talks to James Thomson, the editor of Smartcompany.com.au, who says if you are going to sponsor a sports star, choose a sport that has regular visibility.
What do you think? Add comments in the Talkback section at the bottom of this post.
More from “Aussie Rules”
Talkback 1 Talkback
RE: Is There Gold at the End of the Olympics? | BTalk Australia
JV@...
08/28/2008 03:48 AM
