Is it Time to Kill Your Brand? | BTalk Australia
BNET Australia Contributors
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BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
(Episode 326; 13 minutes 00) Could your brand be ruining your ability to see an effective return on your marketing investment? However hard you try to lift your performance, is trying to offset the bad things being said about your company an insurmountable task.
In today’s podcast Leigh Cowan from Launch Engineering says we should take inspiration from the Kenny Rogers song ‘The Gambler’.
“You got to know when to hold ‘em, know when to fold ‘em.
Know when to walk away, know when to run”
So is your brand close to the end of its life cycle? To help put it all in context Leigh has devised his own “Cowan’s Law of Brand Decay”.
Do you agree with Leigh? Have some of our major brands passed their sell-by date? Add your thoughts in the Talkback section at the end of this post.
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