Is it RIP for the TVC? | BTalk Australia
By Phil Dobbie | August 31, 2008
BNET Australia Contributors
Aussie Rules
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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(13min 22) We hear a lot about fragmentation of media. The power of the TV commercial might be on the wane as viewers and advertiser have other media to choose from. Like advertising on BNET Australia!
Scott Drummond, the online editor for Marketing Magazine asked Aussie marketers what they thought about the future for television advertising. He talks to Phil Dobbie about the results of the survey on today’s BTalk Australia.
Do you have success with TVCs, or are you starting to see less impact? Tell us in the Talkback section at the bottom of this post.
More from “Aussie Rules”
Talkback 1 Talkback
RE: Is it RIP for the TVC? | BTalk Australia
Great podcast: very relevant, very real
jyesmith
08/31/2008 07:48 PM
