Help! I've Lost My Focus

By Jennifer Goddard | July 14, 2008

BNET Australia Contributors

Aussie Rules

Biography

BNET Australia Contributors

BNET Australia Contributors
Phil Dobbie has a wealth of radio and business experience. In his BTalk Australia podcast, he provides a lively and insightful view on business issues.
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.

Can you believe it — we’re halfway through July already! Do you feel the days fly by? Do you get caught up in day-to-day stuff that is often urgent but not that important or particularly innovative?

Anyone who’s read Stephen Covey’s books will be familiar with the four quadrants of Important/Urgent, Not Important/Urgent, Not Important/Not Urgent and the most neglected, Important/Not Urgent.

Time keeps ticking by and we need to regularly step back from the day to day (trees) to see the bigger picture (forest/planet).

In reality the main catalyst for innovation is when there is a crisis. Sales are down or the building’s on fire. Nudie Juice and Lombard’s, the paper people, both said that a fire was beneficial as it forced them to be innovative to survive and rethink the business. But you don’t need something as drastic as a fire.

Make an appointment in your diary once a month to take the afternoon off and hide away in a quiet, stimulating place and assess where you/your business is at, where you want to be in six months time and what are some ideas/strategies to help you get there.

Keep your ideas and thoughts in a handy journal. Edward de Bono recommends writing a Creative Hit List of general areas of focus for future thought and to stimulate thinking.

Bringing your future vision into regular focus will enable you to be more innovative and fulfilled.

Talkback - Tell us what you think