Four Essential Elements of Creativity

By Jennifer Goddard | July 5, 2009

BNET Australia Contributors

Aussie Rules

Biography

BNET Australia Contributors

BNET Australia Contributors
Phil Dobbie has a wealth of radio and business experience. In his BTalk Australia podcast, he provides a lively and insightful view on business issues.
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.

Creativity is something that you can turn on at will — just like a light switch.

All you need are the four essential elements of Creativity: Focus, People, Tools and Time.

  • Focus: Find an area of general or specific focus — finish this sentence: “I want to generate ideas in the that will help me …”
  • People: The number of people only depends on who is around — you can do it with Numero Uno, 15, 50 or more. Try to get a few mavericks to attend more formal planning sessions to help you see a different picture.
  • Tools: Thinking tools are essential — you can use simple tools such as SCAMPER (see previous post http://blogs.bnetau.com.au/aussierules/2008/06/04/scamper-your-creativity/) to generate ideas (divergent thinking) and harvest those ideas (convergent thinking) are easily grasped and applied.
  • Time: Taking time out to think in a deliberate manner will allow you to have creativity on demand. Use that time to take walks, meditate, muse over things will give you those BFOs (Blinding Flashes of the Obvious)!

Which of these four elements are blocking your creativity?

Talkback 1 Talkback

RE: Four Essential Elements of Creativity
If you need to read this, stop now.

YOU ARE NOT CREATIVE, JUST A B/S ARTIST TRYING TO BE>
ZDNet Gravatar
emilwebb
07/06/2009 09:45 PM

Talkback - Tell us what you think