Disrupt to Win | BTalk
BNET Australia Contributors
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Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
Adam Hartung
(Episode 496; 19 minutes 17) Disrupting the market is essential for the long term success of any company. Look at big businesses that have been around for a while. If they haven’t reinvented themselves a few times they are probably struggling to survive.
Adam Hartung says it’s because these companies are too focused on building on what they’ve already done. They might think they’re focused on the customer, but they’re not really. Fortunately this provides an opportunity for other companies to disrupt the market and, as he puts it, “leave the old giant sucking wind”.
Adam is a regular blogger, a columnist for Forbes and CIO magazines and a senior partner in Vector Growth Partners. His latest book is called “Great Marketplace Disruption”. On BTalk we look at the importance of disruption, and how Apple attacked Microsoft using this strategy.
To use Adam’s words “shift happens!”
