Creativity Sells | BTalk Australia
By Phil Dobbie | October 12, 2008
BNET Australia Contributors
Aussie Rules
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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(14min 30) As you’d expect the creative strength of your advertising is important, but can poor creative be offset by high advertising spend.
Kym Penhall, Executive Director of Ipsos ASI, has been looking at the recall of advertising during Channel 7’s coverage of the Olympics. He found that the highest spenders didn’t always got the highest consumer recall. On today’s BTalk Australia Phil Dobbie asks Kym how can you ensure that your advertising works for you?
What do you think makes a good advertisement? Add your comments to the Talkback section at the bottom of this post.
