Creativity During a Credit Crunch
BNET Australia Contributors
Aussie Rules
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
Feeling the effects of the recent global financial crisis? Want to find a cave and hide until things get back to normal?
It is natural to want to revert back to the safe, tried-and-true methods in times of crises. Cut down on expenses, consolidate your portfolio, put off projects, ride out the storm.
Rather than retreat and lay low, think about how you can best leverage from the economic contraction. Focus on the question “What is hurting our customers and how can we best serve them?”
Funnily enough, I heard on a recent news report that every stock in the US dropped with one exception — Campbell’s Soup. It seems that in times of recession, soup is in high demand as a comfort food and a cheaper meal.
What “soup” mix can you create to help you thrive over the next year?
