Cleaning Windscreens

By Robert Gerrish | August 27, 2008

BNET Australia Contributors

Aussie Rules

Biography

BNET Australia Contributors

BNET Australia Contributors
Phil Dobbie has a wealth of radio and business experience. In his BTalk Australia podcast, he provides a lively and insightful view on business issues.
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.

Successful small businesses love their work and it shows. When we come across someone who loves what they do, they are great to be with, aren’t they? Loving what you do is attractive and it creates an energy all of it’s own.

Opportunities come your way. Doors open. Things happen. This is generally all good, but it can cause problems if you’re not 100 percent clear about where you’re headed.

When we are in attraction mode we need to be mindful that not every opportunity requires, or justifies, our attention. I’ve lost count of the number of times I’ve worked with entrepreneurs who have undermined their chances of real success through distraction by activities that really shouldn’t be a priority. It’s fine to pursue avenues that align with your core focus, but to chase every bright light is madness.

To these people I suggest they carry a bucket and sponge on their passenger seat whenever they go out for a drive. That way if they find themselves at a red light with a few seconds to spare, they can hop out and clean a few windscreens. Hey, there’s money to be made! Silly I know, but it gets the point across.

Focus on your priorities. Build the enterprise you want to build and be prepared to let a few minor things go. Once you’ve got where you’re going there will be plenty of time to diversify and speculate with your talents and skills.

Until then I suggest you leave the bucket at home and keep your eyes on the road ahead.

What say you? Chased too many bright lights recently? Post a comment and share your experiences.

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