Beating the Sameness Syndrome | BTalk Australia
By Phil Dobbie | June 27, 2009
BNET Australia Contributors
Aussie Rules
Biography
BNET Australia Contributors
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.
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(Episode 274; 12minutes 21) How do you sell a product when it’s exactly the same as what your competitor is selling? There might be some minute differences, but your customer is more interested in the key aspects of the product which might be exactly the same, whoever they buy from.
Today on BTalk Australia sales coach David Penglase talks about how to overcome the Sameness Syndrome.
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See also:
Sales Tips for a Downturn | BTalk Australia
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