Are You Planning Another Ho-hum Christmas Card?

By Jennifer Goddard | October 27, 2008

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Phil Dobbie has a wealth of radio and business experience. In his BTalk Australia podcast, he provides a lively and insightful view on business issues.
Brian Haverty is editorial director for CBS Interactive Australia and is responsible for the company's BNET and ZDNet Australia sites.
Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo, an Australian online community for solo business owners.
Melissa Lourenco is the HR manager for CBS Interactive in Australia.
Chris Golis is the author of The Humm Handbook: Lifting Your Level of Emotional Intelligence. He runs seminars and workshops on EQ.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network.
Yvonne Adele helps organisations build a culture of ideas by teaching people at all levels to access their untapped creative thinking skills.

Will your Christmas card this year  be one of many and thrown out early January? Or, if you are thinking of sending a bottle of wine or an email with an animated message? Then you desperately need to think again.

In addition to sending seasons greetings, many people send Christmas cards as a way to keep top of mind with clients, colleagues, family and friends. But how can you really get your message heard?

Take time out to stop and deliberately think of something relevant to your business, that fits inside an envelope, costs less than printing a personalised card and is tangible enough to last 12 months. It is actually quite easy.

Four years ago I realised that we could do something more meaningful and memorable for the same price as a customised Christmas card. So in:

  • 2004 - we sent a foam puzzle that could be made into a 3D cube
  • 2005 - we sent a set of post-it notes with our company logo and website
  • 2006 - we sent a mini whiteboard/magnet to capture creative ideas (size of a DL envelope)
  • 2007 - we sent a fold out puzzle card to “be more creative over the holidays”

These were well received, with people emailing me to say how much they enjoyed it — when is the last time you got emails from your Christmas card?

So what have you got planned for Christmas?

Related Tags Card, Jennifer Goddard

Talkback 7 Talkbacks

RE: Are You Planning Another Ho-hum Christmas Card?
Great ideas but what you recommend if you need to go e (and don't want to do a boring eCard)?
ZDNet Gravatar
hhnanney@...
10/28/2008 07:42 AM
RE: Are You Planning Another Ho-hum Christmas Card?
I am very interested as to what other companies have sent out to their clients over the holidays, would greatly appreciate all suggestions!
Thank you!
ZDNet Gravatar
klwhi448
10/28/2008 07:57 AM
RE: Are You Planning Another Ho-hum Christmas Card?
Great idea... It is always boring to receive greeting cards and you don't remember who's whose until you see the content.
ZDNet Gravatar
babybec
10/28/2008 06:29 PM
RE: Are You Planning Another Ho-hum Christmas Card?
Hi Jennifer
Thank you for your great ideas. Can you let us know
where these puzzle type cards can be sourced.
I have googled and searched and can't seem to find
anywhere.
Thanks again for this wonderful idea.
Cheryl
ZDNet Gravatar
liberty777
10/29/2008 07:08 PM
RE: Are You Planning Another Ho-hum Christmas Card?
We sent out an invitation to plant a tree in our virtual Adshel forest. We committed to planting an actual tree in the Daintree Rainforest through rainforest rescue for each person who planted a "virtual" tree.

More details here http://www.adshel.com.au/christmas
ZDNet Gravatar
SelinaN
12/14/2008 10:21 PM
RE: Are You Planning Another Ho-hum Christmas Card?
Quick Update - What did we do for this year's Christmas Card? - Sent everyone a Wine Whirl!

In October 2008, I was privileged to speak at the African Creativity Conference (ACRE 14), the largest of its type in the world. While there, we came across some ?Wine Whirls? at a local market and were inspired by the creativity of St Vincent School for the Deaf, a small school who choose to do something positive, creative and innovative to raise much needed funds.


check out http://www.fuzz2buzz.com/en/creativity-wired/ for more information
ZDNet Gravatar
jennifer.goddard
03/03/2009 03:01 AM
RE: Are You Planning Another Ho-hum Christmas Card?
I agree, it is so boring opening up the same old card every
year. The best site for finding amazing card ideas is,
HoHumCards.com, it's a blog which shows all kinds of amazing
cards people, and companies, send out every year. There is a
section called "Corporate" which shows some of the most
innovative ideas I've ever seen for a company to express their
personality. They are fun and memorable.
ZDNet Gravatar
lizertizer
12/04/2009 01:00 PM

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